Jonah Berger - How To Drive Change
Listen in to hear about… - How to change minds and incite action - Why traditional approaches to change are so ineffective - What the key barriers are to change and how to mitigate them - The mistake that many business leaders and governments make in t...
BE GOOD! · BVA Nudge Consulting
December 3, 202046m 41s
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Show Notes
Listen in to hear about…
- How to change minds and incite action
- Why traditional approaches to change are so ineffective
- What the key barriers are to change and how to mitigate them
- The mistake that many business leaders and governments make in trying to drive change
- What Jonah has learned from studying urban legends and the spread of disinformation
- How to change minds and incite action
- Why traditional approaches to change are so ineffective
- What the key barriers are to change and how to mitigate them
- The mistake that many business leaders and governments make in trying to drive change
- What Jonah has learned from studying urban legends and the spread of disinformation
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Topics
nudgesciences comportementalesTheBVAFamilyBehavioral ScienceBVA Nudge Consulting