Ep 25 Q & A: Frustrated By Lack of Sales in Pool Cleaning Business

Episode 25 – The Local Small Business Coach Podcast

Today's Topic: Q & A: Frustrated By Lack of Sales in Pool Cleaning Business

In today's episode: Matt's Asks: I started a pool cleaning business back in June. I have been doing this full time and have been struggling to cross $1500/month. This month it looks like I will cross $2000 (if I'm lucky). I am getting frustrated and wondering if I made the right decision. Do you have any thoughts on what I can do? Matt

Shownotes:

Let's dive right in. Today, we have a question from a relatively new local small business owner, Matt. Let me read his question so we can discuss his situation

Matt's Asks:

I started a pool cleaning business back in June. I have been doing this full time and have been struggling to cross $1500/month. This month it looks like I will cross $2000 (if I'm lucky). I am getting frustrated and wondering if I made the right decision. Do you have any thoughts on what I can do? Matt

Hey Matt, you don't mention if these number are profit or sales. The way you have written the question, I'm going to assume that you are giving us sales numbers.

You are still doing pretty good for how long you have been doing this. So don't get discouraged. I know when you started the business you had a target goal in mind and if you are an over achiever like I am, then you thought you would have achieved those targets already. And you will, but you probably need to tweak a few things to get there.

Let's take a look at some things that might help.

My first thought is, Where is your business coming from now?

Are these customers that are one and done? Are they family and friends? Are you using any types of advertising? How are you marketing you and your business?

When it comes to your current customers. How many are reoccurring accounts? One of the nice things about having a pool cleaning business is, it is one of those local businesses that are built on the recurring business model. Similar to landscapers, cleaning services, pet grooming and nails, the money is made in the repeat business as you know.

Let's say you charge $100 a month during the summer months since you might have to swing by weekly and the other months you drop to $50 since you do less frequently. Assuming 5 months at the $100 and 7 months at the $50 a potential client is worth $850 a year. If you can get 30 recurring clients, that has the potential of $25,500 or a $2,100 monthly average. But that is only 7 clients a week so there is a great opportunity for doubling this even if you do all the work yourself. If you could do 3 folks a day, 5 days a week you are now looking at that doubling of sales we discussed.

The real challenge becomes, how do you get these folks and how do cut down the turnover. If you are losing clients, you need to ask yourself why. My experience has been, if your clients love you and the quality of the work you do and every time they go to use their pool is is ready to go, then they tend to keep their person as long as financially they can.

Granted, you will lose folks due to them selling their home. But

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Episode Show Notes: Episode 25 - Local Small Business Coach Podcast

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