Joachim Kornbek Engell-Hansen, Brand & Design Director at Audo Copenhagen & Audo House

In a NYCxDESIGN special, the pod squad assembles live at the Audo Copenhagen showroom in Tribeca for an in-person conversation with 3rd generation member of the founding family, Joachim Kornbek Engell-Hansen. In this wide-ranging conversation in front of a live audience, we get into the evolution of the Audo brand, the many ways in which design innovation is achieved through collaboration with different kinds of partners, and the impetus for the re-branding of MENU and by Lassen to Audo Copenhagen, as announced during the recent International Contemporary Furniture Fair in New York. Connect with Joachim Kornbek Engell-Hansen on LinkedIn! Moments to check out: The inspiration behind Audo Copenhagen as a 'design lab' (starts at 3:59) Product design collaboration from sketches to 3D models (starts at 11:16) MENU becomes Audo Copenhagen - inside the re-branding (starts at 15:34) Connect with our hosts on LinkedIn; Bobby Bonett Tessa Bain Andrew Lane References and resources: Audo Audo House Copenhagen  Colin King candle holder Discover more shows from SURROUND at surroundpodcasts.com.  This episode of Barriers to Entry was produced and edited by SANDOW Design Group. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, Kasey Campbell Thompson, Rob Schulte, and Samantha Sager. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.