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Federico Negro: CEO, Canoa
Season 2 · Episode 3

Federico Negro: CEO, Canoa

Barriers to Entry · Rachel Senatore

June 25, 202443m 46s

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Show Notes

A Designer and Product come together This week, Bobby and Andrew are live from NeoCon with a guest who’s lived the majority of last two decades at the intersection of design and technology, Canoa CEO and Co-founder, Federico Negro. A world-class storyteller, Fed takes the guys through his early startup ethos of “buildings equal data”, his time leading design through the explosive growth of WeWork and how a chair sitting beside a freeway changed everything and eventually led to the creation of Canoa.  

This episode was recorded in the NeoCon Podcast Studio Powered by SURROUND and Sponsored by SnapCab.

Connect with our hosts on LinkedIn: 

Bobby Bonett

Andrew Lane

Follow Federico Negro on Linkedin


References and resources:

Canoa

Canoa Circle Student Cohort

WeWork


Related and referred BTE Episodes:

Amanda Schneider, President of ThinkLab, on the impacts of technology on the design industry looking forward

Greg Lindsay, Urban Tech Fellow at Cornell University on the intersections of technology with urban design


Get in touch with us with your questions on emerging technology, innovation and more at [email protected] or drop us a voicemail at the BTE Hotline at 1-917-934-2812.


Discover more shows from SURROUND at surroundpodcasts.com

This episode of Barriers to Entry was produced by Rob Schulte.

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