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【三分鐘商學院】百年Burberry變身數位創意咖
Season 1 · Episode 36

【三分鐘商學院】百年Burberry變身數位創意咖

商周Bar · 商業周刊 編輯處

February 26, 20213m 25sFull

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Show Notes


160歲的Burberry自卸神秘感,大玩社群行銷,把3成行銷費用都用在數位媒體,他們做了5件事,成功黏住千禧世代。

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Topics

Burberry數位行銷精品百貨LV