#155 The Business Of Marketing Craft Beer Pt. 3: Doing It Right with Tiffany Alexis (High Season Co.)

It's been four whole months since we've had Tiffany from High Season Co. on the podcast, so we figured we were overdue for a chat. This time around, it wasn't just all marketing talk. We ran through our summer beer activities, why we're not into beer festivals as much right now, some great examples of beer marketing, the #IAmCraftBeer hashtag, fall beer trends we're looking forward to, and even a Craft Beer Marketing Lightning Round. We also cracked open the September beer box from our mates at The Craft Reserve, featuring some dank IPAs, some funky sours and even a creamy porter, all from Hamilton, ON's Fairweather Brewing, pairing it with some bacon crack jerky from Nate's Great Jerky. Cheers! Beers Reviewed: Fairweather High Grade; Fairweather Brain Child; Fairweather Spirit Country; Fairweather Dream Pop. This episode is brought to you by High Season Co. - @highseasonco // highseasonco.com Theme tune: Cee - BrewHeads // bit.ly/CeeBrewHeads Subscribe to the podcast on YouTube! // bit.ly/BAOSYouTube