Jess Anthony | Kickstarter Success and Equality in the Outdoors | Oru Kayak
Backcountry Marketing · Cole Heilborn
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Show Notes
Oru Kayak made a large splash in 2013 by launching the first folding kayak on Kickstarter. Since then they've launched 5 more models, each with a successful ending. Jess Anthony runs Oru Kayak's marketing efforts and in this episode, we chat about what it takes to launch a successful Kickstarter as well as Jess's mission to increase equal representation for all people in the outdoors.
From the episode:
"I think you have a platform for communication, for ideas to move, to spotlight work other people are doing, and to contribute to projects they're doing."