Is The "Why" Behind a Brand Still Important?
Backcountry Marketing · Cole Heilborn
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
James Merrill worked for a decade as a contractor for the United States Agency for International Development and through that work, saw how single-use plastic led to the degradation of natural resources and impacted low-income communities. So, he founded Opolis - a truly sustainable line of sunglasses. They're making sunglasses out of plant-based and recycled plastics.
In this episode, Cole and James chat about:
- what it takes for a consumer to actually CARE about a brand
- if companies still need a strong why to succeed in today's environment
- what types of stories can "break the paradigm"
- the links between what we consume and people impacted around the globe
You can learn more about Opolis here: https://opolisoptics.com/
Or here on Instagram: https://www.instagram.com/opolis_optics/
This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!