How to Stand Out When Everyone Has the Same Origin Story
Backcountry Marketing · Cole Heilborn
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Show Notes
Episode Description
Most outdoor brands share a similar origin story: a founder identifies a need in the wild, builds a product in a garage, and grows a company from there. But as brands scale and growth pressures increase, something often gets lost in "the middle." The result is a sea of epic imagery, interchangeable storytelling, and campaigns that feel indistinguishable once the logo is removed.
Ryan Andrist, a marketing leader whose career spans The North Face, Sea to Summit, and Starbucks, joins the show to explore a persistent challenge in the outdoor industry.
Ryan and Cole unpack how growth pressures can muddy brand clarity and why the consumer insight is more important than ever.
About:
This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion.
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