How Should Startup Brands Invest in Brand Awareness?
Backcountry Marketing · Cole Heilborn
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Show Notes
If you're building a brand from the ground up, where should you actually spend your time and money?
Nic De Castro, founder and CEO of LandTrust, joins us to explore this question through the lens of an outdoor startup that's grown by leading with trust, storytelling, and real-world value.
We dive into why early-stage brands often misplace their marketing bets, how to approach content when budgets are limited, and what it really means to think like a media company even if your intention isn't to become one. Nic shares the strategies LandTrust used to build brand awareness without paid ads and we discuss when it is appropriate for a startup to invest in branded film content.
About:This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns
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