How Passion Blinds Brands to Strategy
Backcountry Marketing · Cole Heilborn
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Show Notes
In this solo episode, Cole Heilborn breaks down the differences between a strategist and a filmmaker. When content underperforms, brands often point to the creative execution, but more often than not, the real problem lies upstream in the strategy.
Cole explains the downsides of a passion-led industry, why filmmakers have had to accept responsibility for defining KPIs and audience understanding, how skipping strategy leads to wasted resources, and what questions brands should ask before a camera ever rolls.
About:
This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion.
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