Season 1 · Episode 7
Casey Lorenzen | Moving Backwards in Life by Giving up Working for Yourself? | Fjällräven
Backcountry Marketing · Cole Heilborn
May 6, 202036m 56sExplicit
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Show Notes
Casey isn't your average guy. From a young age, he's had an urge to break rules and do things differently and it's no surprise that his career has taken him to amazing locations with cool people. He even ran his own backpack company for a while before selling it to a major outdoor retailer.
In this episode, Casey shares a bit about the work he's doing at Fjällräven as well as how he ended up managing content for the Swedish Heritage brand.