Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media
Backcountry Marketing · Cole Heilborn
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Show Notes
Maren Hamilton, former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares why brands must stop treating social as a downstream channel, how to bring social thinking upstream into campaign planning and what it takes to build a social-first brand.
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