Episode 6
6 - How do you start with B2B content marketing?
Our simple rules for getting started with B2B content. People often overcomplicate content marketing. Don't overthink it – start by simply answering questions for your customers, then work your way up.
B2B SaaS Marketing Snacks · Kalungi
October 7, 202011m 4s
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Show Notes
Content marketing shouldn’t be complicated. In fact, it’s pretty simple. Start by simply answering the questions your prospects have.
Then, make sure you’re following the basic rules for B2B content:
- Know its purpose (What's the goal of this piece of content? Inform? Help someone level up?)
- Speak to a specific problem and person (Who is the person asking the question? What is their level of awareness?)
- Display expertise (Become the trusted guide. Speak their language. Show that you know the industry)
- Help people (Show up and help people do their job better – whether through a template, framework or FAQ)
Topics
B2b software saas marketing cmo strategies product content marketing