45 - How to diagnose product-market fit
B2B SaaS Marketing Snacks · Kalungi
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The true definition of product-market fit is highly contested online. But one thing is clear from our experience: most founders think they’ve hit PMF far before they truly have.
What does product-market fit (PMF) actually mean; and how should your go-to-market techniques change once you get to PMF?
Product-market fit means finding a defensible beachhead of customers (a cluster of similar customers) who pay, stay, and refer others like them.
In this episode, Stijn shares a simple list of 10 milestones we use to measure a company's journeys toward product-market fit. As with everything we share, it’s just a model for reference—not gospel.
Resources:
- See how we assemble and launch complete marketing functions at Kalungi.com
- Self-paced education, certification, templates & guides for your go-to-market at t2d3.pro
- Schedule a free GTM audit & diagnosis with one of our Associate CMOs
Suggest and vote on podcast topics at kalungi.com/podcast