42 - What research says about common SaaS startup missteps
Early quantitative findings from our experience conducting audits of B2B SaaS startups
B2B SaaS Marketing Snacks · Kalungi
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Show Notes
Today we talk about our marketing audit. It’s a 15 category scorecard where we dig into the details of and assess our clients' full marketing and sales functions.
Typically our clients score about 32 points out of 75.
Today we’re diving into all the categories, and discussing what clients usually get right, and what they usually get wrong.
From the first 8 audits we’ve analyzed, we’ve picked up some trends. Here’s a quick look:
Best things:
1. PMF
2. Content marketing
3. Brand and website
Worst things:
1. ABM
2. Marketing tech (martech)
3. Paid media campaigns (including search)
We’ll post a more detailed deep dive on the trends on the T2D3.pro blog.