Episode 39
39 - When you should(n't) start channel partnerships
Should you build partnerships with other companies? If yes, then when?
B2B SaaS Marketing Snacks · Kalungi
March 31, 202217m 36s
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Show Notes
When and why should you or shouldn’t you partner with other companies?
We tackle the 3 biggest factors you should look to when making a decision about whether to partner or not, and some of the potential risks and pitfalls.
It’s very important to partner for the right reasons and at the right time—don’t start too early.
Topics
B2b software saas marketing cmo strategies product content marketing go to market product strategy marketing leadership + channels + channel marketing + partner + partnerships + ROI + development