Episode 38
38 - How to employ situational awareness as a go-to-market leader
How does your company and market maturity stage affect your go-to-market?
B2B SaaS Marketing Snacks · Kalungi
March 14, 20229m 16s
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Show Notes
In today’s episode, Stijn discusses situational awareness as it relates to your go-to-market strategy. In other words, understanding your business’ stage in the T2D3 journey, as well as your market maturity, and how it affects your budget, pricing, and a number of other important factors in your GTM.
Inside we provide examples, tactical advice, and stijn’s philosophy behind the framework.
Topics
B2b software saas marketing cmo strategies product content marketing go to market product strategy marketing leadership + situational awareness + company maturity + market maturity + pricing + ACV + product market fit + T2D3