34 - New verticals and your go-to-market
How and when to introduce new verticals into your website, landing pages, and other assets.
B2B SaaS Marketing Snacks · Kalungi
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Show Notes
Today we’re addressing a question from a community member around the idea of expanding your beachhead, and what it means for your go-to-market. We discuss how and when you should introduce new verticals and industries you service into your website and other assets.
We discuss our philosophy, tracking technologies like Hotjar, Clarity, and Google Search Console, as well as the customer journey and how you should optimize your website with landing pages and overall structure.
Some questions we answer are:
How many verticals do I advertise on my website? How many should I say I service? What signals should I be looking at and how should I rationalize adding new audiences I service onto my website, and when?