
Episode 3
3 - What changes from SMB to Enterprise? How do you move upmarket?
"How do I move my software product upmarket?" Before you can make that shift, you need to understand the differences between your current customer base and the one you want to have.
B2B SaaS Marketing Snacks · Kalungi
September 26, 202010m 55s
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Show Notes
"How do I move my software product upmarket?" Before you can make that shift, you need to understand the different requirements between your current customer base and the one you want to have.
Topics
b2b software saas marketing cmo strategies product marketing