Episode 25
25 - Pricing and packaging your SaaS offering (Part 2)
Differences between “freemium” and “try-buy”, how to set your price, and how to approach price increases.
B2B SaaS Marketing Snacks · Kalungi
August 11, 202111m 14s
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Show Notes
Continuation of episode 24. Today we continue the conversation from episode 24 on pricing and packaging. We begin with an examination of freemium vs. try-buy and their specific use cases. We address how to set a price and where to start. Lastly we discuss price increases for SaaS products.
Topics
B2b software saas marketing cmo strategies product content marketing go to market product strategy marketing leadership + pricing + packaging + product-led + growth + value based + ARPU + tier + premium + pro + freemium + price increases + subscription + recurring revenue