Episode 2
2 - What are your marketing priorities? Where do you start?
This episode answers the question "How do I prioritize my marketing initiatives"? First, do a gut check – what's the status of your current marketing function. Then, ask how your marketing team can get closer to revenue.
B2B SaaS Marketing Snacks · Kalungi
September 25, 202010m 45s
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Show Notes
This episode answers the question "How do I prioritize my marketing initiatives"? First, do a gut check. What's the status of your current marketing function? Then, ask how your marketing team can get closer to revenue and reduce funnel friction.
Additional resources:
- Dave Gerhardt - the "get closer to revenue" guy
- Marketing is like driving a car - an article by Stijn Hendrikse
Topics
b2b software saas marketing cmo strategies product marketing