18 - The biggest early-stage marketing mistakes to avoid (Part 2)
In a continuation of the discussion from Ep. 17, we address 2 more common marketing mistakes in early stage companies: making a mess of your CRM by installing too many quick-fix tools, and hiring the wrong marketing leader for your company stage.
B2B SaaS Marketing Snacks · Kalungi
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Show Notes
Part 2 of Ep. 17. Customer (or Contact) Relationship Managers (CRM) are an invaluable resource but can quickly turn into a complex and costly mess if they’re not managed properly or set up to be used by all of your teams (Marketing, Sales, Customer Success, etc). Effective marketing leaders can be hard to find, and as your company and product evolve over time, the things you need from your marketing leader evolve too. Knowing where, when, and how to match skills with your company’s maturity stage can be complicated and daunting. These and other common marketing mistakes are addressed in today's episode.