15 - How do you position yourself within a niche?
Continuation of Ep. 14. How do you stake a claim to your niche once you've found it? Strong positioning sometimes requires you to make a promise or guarantee that only you can uphold because of your company's unique attributes.
B2B SaaS Marketing Snacks · Kalungi
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Show Notes
To further nail down your niche, think of your positioning. Can you proclaim a unique value proposition you're confident only you can deliver on? If not, it might be worth revisiting your SOM filters. In cases where your offering is similar to that of competitors, positioning on a couple of vectors you're better at can help you arrive at that unique value proposition. A guarantee based on speed and safety if you can't compete on price and completeness, for example.