Episode 12
12 - Who should your first marketing hire be?
What skills do you need to build into your first marketing team? Hiring your first marketing team is daunting, especially if you don’t know what your company needs on the marketing front. There are 5 immediate skill groups to address to ensure success.
B2B SaaS Marketing Snacks · Kalungi
December 8, 202014m 57s
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Show Notes
The answer is a good copywriter. But it doesn't stop there. There's five skill groups that need to be fulfilled.
- It starts with the copywriter because they will take care of the most primordial aspect of marketing: addressing your audience's pain.
- Then comes the growth hacker, the automation specialist.
- Marketing and sales go hand-in-hand and that's where your product evangelist shines.
- Number 3 is often confused with product marketing, which will be the fourth gap you'll try to fill. Potentially your first MBA hire, this person is all about the 5 Ps (and more).
- Finally, the team leader. This one's last because oftentimes one of the previous four will organically grow into this position and you can find a new hire to fill their previous position.
Topics
B2b software saas marketing cmo strategies product content marketing + hiring marketing + hire marketing team