Episode 11
11 - What OKRs should your marketing team use?
Objectives and key results (OKRs) are great for connecting day-to-day projects with long-term business goals. These are our go-to OKRS for a marketing function.
B2B SaaS Marketing Snacks · Kalungi
December 2, 202017m 4s
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Show Notes
OKRs help you stay on track with your larger company objectives while also keeping an eye on the day-to-day things and doing the right kind of projects that support the objectives. So it balances the short-term and the long-term. That means:
- The objective asks "why are you here? What's the reason you're doing marketing?"
- The key result is something that you can use to measure your progress against that objective during a quarter.
- Actions, or activities come below the key result. They answer "what are the things you're going to do to achieve that key result?
For example:
- Objective: Drive demand for your product and services.
- Key Result: 50 new marketing qualified leads that are handed to the sales team.
- Actions:
- Execute ABM campaigns to two specific verticals with a clear ICP.
- Optimize prospect lead nurture campaigns.
- Improve channel attribution to drive optimization and accountability of the different owners of the different channels.
Topics
B2b software saas marketing cmo strategies product content marketing + what is okr + okr + okr meaning + okr examples