E82: The CRO’s Guide to Winning at Every Growth Stage
B2B Marketing Futures · Adzact
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Show Notes
Scaling revenue is never simple. CROs and CMOs face mounting challenges—setting realistic targets, aligning cross-functional teams, and sustaining long-term growth. In this episode, Joaquin Dominguez, Head of Marketing at Adzact, sits down with industry experts to unpack the playbook for building scalable revenue engines, driving marketing-sales alignment, and leveraging data for smarter decision-making.
🔥 Featuring:
🚀 JD Miller – Author of The CRO’s Guide to Winning in Private Equity, Operating Advisor at Rothschild’s Five Arrows Capital
📈 Larry Carillo – VP of Marketing at Rafay Systems
🔑 What You'll Learn:
✔️ How CROs and CMOs can set data-driven, achievable revenue targets
✔️ The key inflection points when scaling from founder-led sales to repeatable revenue systems
✔️ Why misalignment between marketing and sales is stalling growth—and how to fix it
✔️ The role of AI and intent data in modern revenue strategy
✔️ Why trust and storytelling are just as important as numbers
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