E81: Intersection of Organic and Paid Media
B2B Marketing Futures · Adzact
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Show Notes
Too many brands still treat organic and paid social as separate strategies—but what happens when you bring them together? In this episode of B2B Marketing Futures, Joaquin Dominguez sits down with Dominic Gemelli and Zoe Minogianni from SoSafe to explore how aligning paid and organic efforts creates a multiplier effect for B2B brands.
🎯 Key takeaways:
- Why organic builds trust while paid accelerates reach
- How paid campaigns that mimic organic content drive better performance
- Why memes, thought leadership, and authentic engagement matter more than ever
- The best way to test content cheaply before scaling into case studies, videos, and whitepapers
If you're struggling to make your paid and organic efforts work in sync, this episode is packed with insights to help you break the silo and build a smarter, more effective B2B marketing strategy.
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