Season 2 · Episode 78
E78: Creative is the New Targeting: Jen Rapp, CMO at Superside, on Brand Strategy, Performance Marketing, and Empowering Founders
B2B Marketing Futures · Adzact
February 23, 202530m 44s
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Show Notes
In today's episode of B2B Marketing Futures, we're thrilled to welcome Jen Rapp, Chief Marketing Officer at Superside, whose impressive career journey includes shaping narratives at iconic brands like Patagonia, DoorDash, and Klaviyo. Jen shares invaluable insights into blending brand strategy, creative leadership, and performance marketing, emphasizing why "creative is the new targeting." We explore how B2B marketing is increasingly adopting the emotional resonance traditionally seen in B2C campaigns, and Jen reveals how Superside is revolutionizing collaboration between creative teams and marketers through innovative tools like Super Ads. Tune in for an inspiring discussion on authentic storytelling, the future of creative differentiation, and Jen’s unique mission to empower founders by bringing their visions to life.
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