E73: Sales and Marketing Alignment
B2B Marketing Futures · Adzact
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Show Notes
Sales and Marketing Alignment: Unlocking B2B Success
In this episode of B2B Marketing Futures, Joaquin Dominguez, Head of Marketing at Adzact, discusses the critical challenges and solutions for aligning sales and marketing. Joined by experts Natalie O’Luanaigh (The Trade Desk), Rachele Carraro (Mintago), and Gillian Murphy (GitLab), they explore strategies to overcome misalignment, build trust, and drive revenue growth.
Key insights include:
- The role of RevOps in breaking silos
- Shared metrics to foster collaboration
- Content as a tool for alignment
- Iterative improvements for lasting success
Tune in for actionable advice on achieving stronger sales and marketing collaboration.
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