E70: Digital-First Strategies
B2B Marketing Futures · Adzact
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Show Notes
Join Joaquin Dominguez, Head of Marketing at Adzact, as he hosts an insightful discussion with leading marketing experts on the future of B2B marketing.
Featuring:
- Mathew Devitt, Senior Campaign Manager at Hexagon Asset Lifecycle Intelligence.
- Steph Hermanson, Manager of Professional Services at Sprout Social, Inc.
- Katrina Fine, Sr. Manager Standards Transformation at Hyatt.
Discover how businesses are shifting to digital-first approaches, leveraging AI to democratise data, and embracing innovations like augmented reality. The panel shares actionable insights on aligning human behaviour with technology, mapping emotional customer journeys, and preparing for the next wave of change in digital marketing.
Tune in to learn how to blend human-centric design with cutting-edge tools to create meaningful and lasting connections in the B2B world.
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