E69: Balancing Short-Term Wins with Long-Term Value in ABM
B2B Marketing Futures · Adzact
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Show Notes
In this thought-provoking episode of B2B Marketing Futures, host Joaquin Dominguez, Head of Marketing at Adzact, is joined by four ABM leaders to explore one of the hottest debates in Account-Based Marketing: Should you prioritise immediate results or focus on building deeper, lasting relationships?
Featuring:
- Ben Bulpett, Vice President of Performance Marketing at Algolia
- Maissa Moussa, Principal Campaign Manager – Global Campaigns and Demand Generation at Hexagon
- Danny Stancheva, ABM Campaign Manager at ConnectWise
- Andreea Ceasar, Senior Marketing Manager at Trend Micro
The panel dives into the real-world challenges of ABM, including transitioning from MQLs to account engagement, fostering marketing-sales alignment, balancing personalisation with efficiency, and the importance of choosing strategic sales leaders to drive success.
Whether you’re just starting with ABM or looking to refine your strategy, this episode is packed with actionable insights and lessons learned from industry experts.
🎧 Tune in now to discover how to navigate the trade-offs and build sustainable growth with ABM!
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