E64: How DEI and Leadership Shape B2B Marketing Success
B2B Marketing Futures · Adzact
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Show Notes
In this episode of B2B Marketing Futures, we explore how Diversity, Equity, and Inclusion (DEI) and leadership are shaping the future of creativity and innovation in B2B marketing. Join our host Joaquin Dominguez as he dives into a compelling discussion with three remarkable leaders:
- Erica Colson, Global Head of Marketing at BSI, shares insights on leveraging psychology to build inclusive teams and balancing global strategies with local customisation.
- Kate Baker, Senior Marketing Manager for Integrated Campaigns at Zscaler, highlights the importance of fostering psychological safety and tailoring campaigns for diverse audiences.
- Nahomi Thavarajah, Product Marketer at AVEVA, discusses empathy and adaptability in cross-functional collaboration and ensuring unified messaging across multi-channel strategies.
Discover actionable advice on integrating DEI into marketing strategies, empowering diverse voices, and achieving impactful results through inclusive leadership. Whether you’re leading teams or crafting campaigns, this episode offers valuable perspectives for driving innovation in the ever-evolving B2B landscape.
Listen now to learn how to harness the power of DEI to create meaningful change and drive success in your marketing efforts.
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