E62: From Silos to Synergy: Rethinking Sales and Marketing Growth
B2B Marketing Futures · Adzact
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Show Notes
How can sales and marketing teams move beyond misaligned goals to create a seamless partnership that drives growth? In this episode of Adzact Collaborations, Joaquin Dominguez dives into the transition from sales-led to marketing-led strategies with Laura Holton (Adaptavist) and Nushrinah Sadeer (Veeam Software).
Our guests share real-world insights on breaking down silos, aligning KPIs, and fostering empathy across teams. They explore the challenges of navigating cultural and regional differences, the power of shared processes, and how leadership can pave the way for unified success.
Tune in for actionable strategies to rethink collaboration and unlock the full potential of your sales and marketing efforts!
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