E61: Marketing with Gifts and Experiences
B2B Marketing Futures · Adzact
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Show Notes
In this episode, join Joaquin Dominguez as he explores the transformative power of gifting and experiential campaigns with four B2B marketing leaders:
- Caroline Quinn, Senior Manager, Demand Generation & ABM at Cloudflare
- Paula Molinar, Head of Demand Generation at Paddle
- Victoria Blackwell, Research Principal in Marketing and Digital Advertising at G2
- Dom Boyd, UKI Managing Director, Solutions & Marketing Effectiveness Practice at Kantar
Learn how these experts create unforgettable experiences, leverage data for personalisation, and align with the principles of meaningfulness, saliency, and difference to stand out in a crowded marketplace. Packed with actionable insights, this episode is a must-listen for marketers looking to elevate their strategies and drive impactful results. 🚀
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