E58: Demand Creation vs Capture
B2B Marketing Futures · Adzact
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Show Notes
In this episode of B2B Marketing Futures, we dive into the delicate balance between demand creation and demand capture with insights from top B2B marketers. Join host Joaquin Dominguez as he unpacks strategies for human-centric messaging, leveraging thought leadership to build demand, and the role of budget allocation in shaping marketing approaches. Discover how cross-functional collaboration with sales, customer success, and product teams can create a seamless experience for prospects, driving both immediate sales and long-term brand loyalty.
Tune in to hear from Beka Ventham (Dragonfly.ai), Laura Crosby (Sprout Social), and Tess Garner (Tenable) as they share actionable tips and strategies to enhance your demand generation efforts.
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