E54: Best Practices in Customer Marketing
B2B Marketing Futures · Adzact
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Show Notes
In today’s competitive B2B landscape, building strong relationships with existing clients is more important than ever. Join hosts Tom Gatten and Joaquin Dominguez, Head of Marketing at Adzact, as they dive into customer marketing strategies with four industry experts. From event marketing to cross-selling strategies, learn how personalised content, multi-channel engagement, and the human touch can help you boost retention, drive customer loyalty, and increase value for your business.
Featuring:
- Nahomi Thavarajah, Senior Product Marketing Manager, AVEVA
- Milda Klimasauskaite, Product Marketing Director, Quantexa
- Steph Mills, Director of Corporate Marketing, Matillion
- Shalagh Fredericks, Senior Content Marketing Manager, Great Place to Work UK
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