Season 2 · Episode 51
E51: Demand Creation versus Demand Capture: How to balance the funnel?
B2B Marketing Futures · Adzact
September 9, 202446m 8s
Audio is streamed directly from the publisher (api.riverside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Explore how top marketers balance brand awareness with lead generation in a competitive B2B landscape. Featuring insights on customer stories, high-intent lead generation, and brand building. Learn from industry leaders on how to create demand and capture leads while navigating budget constraints and complex buying processes.
Thanks to our panellists for your collaboration:
- Benjamin O'Dell, Director of Demand Generation at Exclaimer
- Joshua Diner, Head of Product Marketing at Infobip
- Nefeli Kritikou, Head of Marketing at Endava
- Pamela Hsieh, Investor
- Snneha Koirala, Sr. Product Marketing
Hosted on Acast. See acast.com/privacy for more information.