E49: Creating Interest and Capturing Leads
B2B Marketing Futures · Adzact
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Show Notes
Explore how top B2B marketing leaders craft strategies to generate demand in competitive markets. Discover insights on the power of collaboration, building brand awareness, and leveraging personalised content to capture high-quality leads. Learn how companies like Fortinet, Chattermill, Wix, and Twilio use innovative approaches to stay ahead. Tune in for actionable tips on enhancing customer experience, creating lasting partnerships, and navigating today's marketing challenges.
Thanks to our panellists for their contribution:
Isobel Bowdery: EMEA Vertical Marketing Manager at Fortinet
Liliana Osorio: VP of Marketing at Chattermill
Paula Ximena Mejia: VP of Enterprise Marketing at Wix
Richard Johnson: Marketing Director at Doorway
Jayde Phillips: Senior Strategy and Competitive Intelligence Manager at American Express Global Business Travel Solutions
Jamila Firfire: Director, Integrated Marketing, EMEA at Twilio
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