E47: B2B Marketing in 2024: How to cope with reduced budgets?
B2B Marketing Futures · Adzact
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Show Notes
The landscape of B2B marketing is continuously evolving, with 2024 presenting unique challenges and opportunities for marketers. This episode synthesises insights from industry leaders gathered during a comprehensive discussion on navigating reduced budgets and smaller teams while maintaining effective marketing strategies. The participants, from the leading marketing industry, shared their experiences and strategies across several key themes. These insights provide a roadmap for B2B marketers aiming to optimise their efforts and achieve sustainable growth in a competitive environment.
Joaquin Dominguez and Tom Gatten were joined by marketing experts to discuss the topic.
Guests
- Charlotte Webster, Senior Digital Marketing Consultant at CGI
- Lisa Vecchio, Global Vice President, Integrated Marketing at AirCall
- Valeriya Yordanova, Product Marketing Leader at Pleo
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