Season 2 · Episode 46
E46: They ask You Answer with Marcus Sheridan
B2B Marketing Futures · Adzact
July 30, 202454m 46s
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Show Notes
In an era where customer expectations are rapidly evolving, businesses must stay ahead by prioritizing customer-centric strategies and fostering innovation. The recent Adzact panel discussion brought together industry leaders to delve into the critical themes of customer obsession, transparency, innovation, and marketing and sales integration. This episode captures the insights shared by marketing professionals offering a comprehensive view on how B2B companies can navigate challenges and seize opportunities to drive business success.
Host
Joaquin Dominguez and Tom Gatten were joined by marketing experts to discuss the topic.
Guests
- Aditi Nair, Digital Strategy Manager at Adobe
- Christabell Briggs, Senior Marketing Campaign Manager at Transunion
- Jadis Tillery, Fractional CMO and Marketing Advisor
- Marcus Sheridan, book author and founder of The Question First Group and Impact.
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