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Show Notes
Unlock the secrets to perfect attribution in B2B marketing with insights from industry leaders. Discover advanced techniques to measure marketing impact, balance short-term and long-term goals, and leverage account-based metrics. Featuring experts from Personio, Twilio, and Scandit.
Key Topics:
- Overcoming Attribution Challenges
- Innovative Metrics
- Data-Driven Strategies
Featuring Experts:
- Alex Venus (Personio)
- Rupali Singhal (Twilio)
- Jonny Colclough (Scandit)
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