Season 2 · Episode 44
E44: How to get real value from intent providers
B2B Marketing Futures · Adzact
July 4, 202446m 40s
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Show Notes
In this episode, we explore how to harness the full potential of intent data to boost your account-based marketing efforts. Join Tom Gatten (CEO, Adzact), Amy Bennett (Digital Marketing Manager, Fenergo), Rob Bramley (Demand Generation Manager, GoCardless), and Marco Piras (Growth Marketing Manager, Pleo) as they discuss:
- The advantages of using intent data
- Effective strategies for aligning sales and marketing
- Practical tips for seamless data integration
Listen for actionable insights and real-world examples that can transform your marketing approach.
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