Season 2 · Episode 42
E42: How to use neuroscience for breakthrough B2B Marketing
B2B Marketing Futures · Adzact
June 10, 202457m 38s
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Show Notes
This episode is a conversation between B2B marketing experts and Dr. Carmen Simon, a cognitive neuroscientist. It explores how neuroscience can enhance B2B marketing strategies by predicting future behaviours and improving engagement. The discussion covers the challenges of capturing attention, effective personalisation, the role of complexity, cultural responses, storytelling, and motivational strategies.
Thank you to the panellists for sharing your knowledge with us:
- Dr Carmen Simon, Stanford Professor and Chief Science Officer at Corporate Visions
- Scott Stockwell, Senior Brand Strategist at IBM
- Liqiam Lim, Senior Product Marketing Manager AI/ML, Snyk
- Natasha Lockwood, Senior Integrated Marketing Manager at Tealium
- Stephanie Mills, Director of Corporate Marketing at Matillon
- Edvin Pauza, Demand Marketing Manager at Yapily
- Guy Oakley, Marketing Director at ADP
Read a report with best insights here: https://www.adzact.com/resource/collaborations-neuroscience
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