E38: Podcasting in Digital Marketing: A Guide for B2B Marketers
B2B Marketing Futures · Adzact
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Show Notes
In a recent discussion with digital marketing and podcasting experts, including Sarah Hulyer, we gained valuable insights into how "Let's Grow Girls" came to be one of the most successful leisure podcasts in the UK, with more than 1.2 million downloads. This podcast, which started during the lockdown out of Sarah's newfound love for gardening, targeted a specific group interested in cut-flowers, a niche not yet explored in podcasting. Sarah and her co-host used simple tools at first, focusing on engaging their audience on social media and trying out different types of episodes to see what their listeners enjoyed the most.
Sarah also shared the ins and outs of reaching listeners worldwide through platforms like Facebook and Instagram, creating a community where folks from around the globe could share their gardening tales. This story offers B2B marketers a comprehensive look at the steps and challenges of making a podcast successful in the digital marketing world.
Joaquin Dominguez and Tom Gatten were joined by marketing experts to discuss the topic.
- Sarah Hulyer, Digital Communications Manager, Ashurst
- Charlotte Maddison, Senior Marketing Manager, JLL
- Conrad Ford, Chief Product & Strategy Officer, Allica Bank
- Mark Chappel, Global Head of Creative Marketing, Man Group
- Sharon McClintic, Senior Content Marketing Lead, Lumar
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