Season 2 · Episode 35
E35: What does it take to build a B2B Brand?
B2B Marketing Futures · Adzact
April 9, 202453m 8s
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Show Notes
In our recent panel discussion, industry leaders delved into the nuances of B2B branding in today's rapidly evolving digital landscape. They explored the distinctive challenges and strategies of B2B versus B2C branding, the critical role of company culture and employee engagement in brand authenticity, and the need for a strategic alignment between branding and commercial objectives. Moreover, they highlighted the importance of a robust content strategy for stakeholder engagement and discussed the complexities introduced by technological advancements, particularly artificial intelligence, to maintain brand consistency and integrity.
Hosts:
- Joaquin Dominguez and Tom Gatten were joined by four marketing experts to discuss the topic.
Guests
- Vugar Usi Zade, COO at BitGet
- Nick Cooper, Global Executive Director at Landor and Fitch
- Sarah Roberts, Group CMO at Boldyn Networks
- Kathleen Carter, Director of Marketing Europe at Kin + Carta
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