Season 2 · Episode 32
E32: The Crucial Role of Psychology in B2B Marketing
B2B Marketing Futures · Adzact
March 14, 202447m 20s
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Show Notes
In B2B marketing, having a good grasp of psychological principles can significantly improve engagement and build stronger relationships with the target audience. Recently, experts have discussed psychology's crucial role in marketing; the difficulties marketers encounter as the landscape evolves, and the creative strategies they use to overcome these challenges.
Thank you to our panellists:
- Robb Taylor-Hiscock, Senior Content Marketing Specialist at OneTrust
- Kev Johnson, Technical Marketing Architect at Rubrik, Inc
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