E29: B2B is Luxury Marketing (Part 1/3)
B2B Marketing Futures · Adzact
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Show Notes
Can B2B brands take cues from the luxury industry in building long-term relationships with their customers? This insightful discussion features experts from both luxury marketing and B2B marketing fields, delving into the surprising similarities between their domains.
During this conversation, leaders will cover topics such as using data to truly understand buyers, building emotional connections with your brand beyond just transactions, and balancing short-term metrics with long-term brand building. You'll also get to hear about strategies for identifying and engaging with elite audiences over extended sales cycles, consistent customer experiences, personalized nurture campaigns, and the latest technologies like generative AI.
Whether you're selling luxury yachts or high-end software systems, there are valuable lessons to be learned about developing relationships and trust that lead to customer loyalty. Tune in for an intriguing cross-industry conversation packed with actionable insights.
Thanks to the participants for their contribution:
- Shelagh McManus, Senior Director, Marketing - International at Brightcove
- Claire Pitman-Massie, VP of Marketing and Demand Generation at ForgeRock
- Ben Bulpett, Senior Director Global Field and Partner Marketing at Algolia
- Chris Willman, Marketing Director at Commvault
- Charles Stephenson, Insurance Partner at Burgess
- Chris Davies, EMEA Growth Director at Wunderman Thompson
- Alex Blakeway, Managing Partner at Venezia Capital
*This is the first episode of a series of three discussions about Luxury and B2B Marketing.
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