Season 2 · Episode 28
E28: Beyond Logic: Emotional Engagement in B2B Growth Strategies
B2B Marketing Futures · Adzact
February 26, 20241h 0m
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Show Notes
Emotional connections are pivotal for success in B2B marketing. As this discussion revealed, appealing to emotions can help brands transcend rational boundaries, foster trust, and resonate more deeply with target audiences. Experts in brand, neuromarketing, employee advocacy, and enterprise sales shared perspectives on leveraging emotions in B2B marketing. Their insights challenged traditional notions that B2B audiences make purely logical decisions. Instead, they emphasized how emotional engagement enhances brand perception, helps address common B2B challenges, and will shape future marketing trends.
A big thank you to the panellist:
- Albert De Lisio, Marketing Automation Specialist at Nasdaq
- Luke Pheasey, Head of Marketing UKI & NEMEA at Staffbase
- Jemma Devenish, Social and Corporate Communication at IFS
- Shazna Virmani, Senior Marketing Manager - Field Marketing at Veeva Systems
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