E27: Key Insights on Designing a B2B Content Strategy
B2B Marketing Futures · Adzact
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Show Notes
This episode provides key insights on B2B content strategy, including data-driven storytelling, leveraging AI with human oversight, adapting to search algorithms, B2B social platform innovation, overcoming content challenges, and coordination. The guests on the podcast discussed these topics and emphasized the importance of understanding user journeys, maintaining cohesive narratives, and filling buying journeys with consistent content. They also discussed the lack of innovation in B2B platforms and the transformative role of generative AI in automating content creation. Personalization and segmentation were highlighted as crucial for effective content marketing.
The podcast guests sharing their perspectives were:
- Matt Churchill, Social Media & Content Manager at AVEVA. AVEVA provides software for designing and operating infrastructure assets.
- James Ricketts, Content Manager at Foodtitude, a contract catering company serving office canteens in London.
- Will Bodansky, Head of Demand Generation at Virtual Internships, an edtech startup offering remote internships to students.
- Adrian Hobbs, VP of Customer Success at Adzact, a B2B digital advertising platform.
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